Boardmans and Red Square today confirmed that Ireland / Davenport has been appointed as the new communications and advertising partner for both brands.
The Independent Agency Search & Selection company facilitated the tender process on behalf of Boardmans and Red Square.
Susan Napier, Managing Director of Ireland / Davenport said the agency is thrilled with the appointment for two brands the stature of Red Square and Boardmans, not to mention to have the opportunity to work with Edcon – an ambition of the agency. “We are so proud and honoured to have been awarded these two amazing brands. We are in a new era of retail marketing where it is about connecting with shoppers as people, rather than consumers.”
Belinda Godfrey, Edcon Department Stores Marketing Executive said: “Ireland / Davenport has demonstrated its outstanding strategic and creative capabilities to us and we look forward to partnering on the communications for Boardmans and Red Square for the ultimate benefit of our customers.”