By Martin Chemhere, in Johannesburg – One of South Africa’s leading ladies, ANC stalwart and politician, the one-and-only Winnie Madikizela Mandela is being celebrated through a new range of signature collection launched by the country’s fashion outfitters, the Johannesburg based Vukani Range Collection recently.
Dubbed the Winnie Mandela Signature Collection (WMSC), it is being popularized through an online competition called Proudly South African Online Competition – Vukani Range Creation. The competition aims to encourage South Africans to buy local products and promote home-grown industries.
Winners stand a chance of winning an autographed pillow (pictured) from Winnie Madikizela Mandela, created by Vukani Range Creation.
Sonwabile Ndamase, the chief brains behind the collection and also the originator of the internationally acclaimed “Madiba shirt” which identified with Nelson Mandela some years ago, commented: “It is a lifestyle and fashion brand that is sophisticated, contemporary, refined and elegant brand that speaks about love, integrity, compassion, boldness, leadership and richness of spirit.”
An astute fashion entrepreneur Ndamase said that the brand is being established “in order not only to inspire, but also to inform, and to give back.” “The Winnie Mandela Collection is the true essence and spirit of a woman who is authoritative and nurturing and above all, creative and innovative,” he stated.
The collection is about Africa and unity, becoming one, supporting the continent, inspiring creativity, growth and determination that re-enforces the elegance and simplicity of the human spirit. The brand portrays the spirit of giving, and also act as a ‘semi-initiative” looking at empowering those who are less privileged, especially women, disabled who are coming out of abusive backgrounds or poverty.
Its purpose is primarily to make use of products made in South Africa under the “made is South Africa ” mandate. Empowering women, disabled and youth is significant to what the brand stands for, and 80% of the products that the brand buys will be made in South Africa. For more information go to www.wmsc.safda.net
Online competition rules state that the judges’ decision is final and no correspondence will be entered into. Prizes are not transferable and may not be converted to cash. Entry into this competition constitutes acceptance of the rules. Employees of the Proudly South African and the prize sponsors, their advertising agencies and their immediate families may not enter. Prizes will be posted to the winners by Proudly South African. Winners will be notified in writing and announced in the monthly Newsletter and on the Proudly South African website.