By Anku Morkporkpor – Accra, (Ghana) – A leading African Bank, Access Bank Ghana, has launched the ‘W’ initiative to inspire, connect and empower young professional and business women in Ghana.
The initiative is a key component of the Bank’s financial inclusion drive, which makes available to women, special bundled products and services to support them in their quest at growing their businesses.
The initiative was also to improve their family wellbeing and general lifestyle goals.
Mr Dolapo Ogundimu, the Managing Director, Access Bank Ghana, speaking at the launch in the capital Accra said the ‘W” initiative provided a bundle of tailored made products and services.
“The role of women in our lives is significant, whether as a mother, sister, wives, leaders, colleagues and these women enrich our lives and provide the glue that holds our communities and families together,” he added.
He said the Bank created the initiative based on its strong conviction that special attention needs to be given to this powerful segment to the community.
The Managing Director said it has now become part of the Bank’s sustainability and overall financial inclusion strategy, which management is convinced would add immense value in the markets and communities that the Bank serves.
Mr Ogundimu said management has also created a special desk and dedicated staff and was task to achieve a better understanding of these women’s banking and financial needs.
Mr Herbert Wigwe, Group Managing Director, Access Bank Plc said he roll out of the initiative was on course in assuming its position as a dominant banking force not only in Ghana, having been recognized as the Bank of the year, 2013.
He said the launch also demonstrated the in-depth appreciation of the needs of women which has informed the advancement of this empowerment
The Group Managing Director said the value proposition of ‘W’ enables women to take full advantage of the opportunities that would help them.
Mrs Mawuena Trebrah, the Chief Executive Officer, Ghana Investment Promotion Centre commended Access Bank for the revolutionary idea in deepening inclusive banking in the country reaching many unbanked markets.
She, therefore, called for strong partnership between banks in Ghana and the Centre in deepening investment facilitation.
The initiative also comes with a maternal health scheme aimed at assisting women customers of the bank with concessionary loans to support them in paying their medical bills.
In the professional women category, they would be opened to a wide range of opportunities including mentor-mentee programmes, career development workshops and seminars.