iROKO Partners launches new SMS service
16 May 2012. iROKOtv, the world’s largest online distributor of Nigerian movies and music, today launches a brand new SMS service where lovers of all things Nollywood can have up to the minute celebrity news, gossip and intrigue sent directly to their mobile phones. Anyone living in Nigeria can text iROKOtv to 33300 to receive twice daily text messages on Nollywood related gossip, for only N50 per week.
Subscribers will receive twice daily texts about Nollywood’s hottest celebrities:
“iROKOtv: Funke Akindele won two awards at the Zuma Film Festival in Abuja. She received Best Actress for MAAMi and Highest Box Office for The Return of Jenifa.”
Jason Njoku, CEO of iROKO Partners says: “We’re super excited about launching this new iROKOtv SMS service. There’s a huge thirst for all things Nollywood, from the films themselves to the behind the scenes action. We know that our viewers love to keep up with the Nollywood celebrity scene; who’s doing what, where and with whom… and now, as of today, it’s all there, twice a day, direct to your mobile phone.
“Nigerians are coming online and heading straight to iROKOtv, and with the launch of the SMS service, we’re looking to add considerable value to what we provide for our loyal viewers who keep on clicking and accessing our amazing content. We’re growing the buzz, the community of love and support for the Nollywood superstars who are household names across the country and hope that our fans in Nigeria will love this new way of reaching out to their favourite celebrities”.
Having launched in Ghana at the start of 2012, with Rancard and MTN (Ghana + Nigeria) and TIGO (Ghana), iROKOtv’s SMS updates have proved popular, with 30,000 subscribers registered in just 3 months.