Must see Film : The End of the Line


THE END OF THE LINE – The World Without Fish

in cinemas October 2010.

The film stunned audiences in the UK and US.

After seeing THE END OF THE LINE:

*    International deli chain  Pret a Manger chief, Julian Metcalfe, took unsustainable

tuna out of his sandwiches and sushi.

*    UK retailers Waitrose and Marks & Spencer have already stopped selling bluefin

tuna, swordfish and skate.

*    Marks & Spencer has claimed that it is switching to using pole and line caught

tuna in its entire food range.

*   Celebrity chef, Jamie Oliver took bluefin tuna out of his recipes.

*   Prince Charles – who had a private viewing of the film at Clarence House – has

thrown his weight behind the marine life campaign. It is understood he will

switch his attention to over fishing as his primary ecological concern when his

current rainforest initiative ends.


Rupert Murray’s THE END OF THE LINE, narrated by actor and environmentalist Ted Danson, is nothing short of the inconvenient truth about the devastating effect of overfishing on the world’s ecosystems. The first major documentary to reveal the extent of the crisis facing today’s oceans, THE END OF THE LINE challenges us to imagine a world without fish…period.

Filmed over two years, the documentary follows the indefatigable investigative reporter Charles Clover as he confronts the politicians and celebrity restaurateurs who exhibit little regard for the damage their policies—and their menus—are doing to the oceans. Taking us from the cod-depleted shores of the Atlantic to the Straits of Gibraltar and the coasts of Senegal, and on to the Tokyo fish market, THE END OF THE LINE sounds a powerful wake-up call to the world: If we continue fishing as we are now, we will see the end of most seafood by 2048.

Charles Clover, said: “We must stop thinking of our oceans as a food factory and realize that they thrive as a huge and complex marine environment. We must act now to protect the sea from rampant over fishing so that there will be fish in the sea for our grandchildren and great-grandchildren.”

The New York Times calls it “vital”, “well-researched,” and “even handed ”: a film “that subverts our ancient faith in the ocean as an inexhaustible resource, offering a persuasive case that the major species of edible fish are headed for extinction.”

THE END OF THE LINE premiered at Sundance and has now been seen all over the world.  Its no-holds barred expose of the state of our oceans and our insatiable appetite for seafood has been the necessary wake-up call to chefs like Jamie Oliver who has removed bluefin tuna from his recipes.

Sienna Miller, Charlize Theron, Jemima Khan, Woody Harrelson, Laura Bailey, Alicia Silverstone, Zac Goldsmith, Sting , Trudie Styler, Greta Scacchi, Alan Rickman, Patsy Kensit, Colin Firth, Vivienne Westwood, Charles Dance, Elle Macpherson and Stephen Fry  have all pledged their support for END OF THE LINE and sent letters to popular celebrity eatery NOBU asking them to remove bluefin tuna from the menu so they can “dine with a clear conscience”.

“If you look at how simple and universally agreed the solutions are, that the fishing industry is a relatively small industry to regulate properly, that a global network of marine reserves would cost the same as the amount we spend on ice cream, then I believe you can remain hopeful and positive” says director Rupert Murray.


According to the SASSI website:  South African fish stocks have also endured their share of abuse and exploitation over the past century. The most valuable local resource is hake, which consists of two species, the deep-water (Merluccius paradoxus) and shallow-water hake (Merluccius capensis).  Some fishing sectors are considered to be in a state of crisis.

The South African abalone or perlemoen (Haliotis midae) fishery is one such example. This once valuable resource has suffered at the hand of unregulated and illegal fishing (or poaching) to the point of an almost complete collapse. Another fishery that is considered to be in a state of crisis is the traditional line fishery.


The aim of the film is not to stop people eating fish but rather to continue enjoying seafood in a responsible manner.  We want our grandchildren to also delight in the joy of a plate of yummy fish and chips. But in order for this to happen we need to change our ways.

1)      THE END OF THE LINE will be screened at cinemas countrywide in October

2)      Charles Clover will be in South Africa in September to launch the film and will be hosting 3 talks around the country. Please continue to check the website for more details.

3)      Like our international counterparts, YOU also can insist that the fish you eat comes from sustainable sources

4)      As a consumer you have the power to “vote with your wallet” and only buy from accredited retailers. At your favourite restaurant, ask where they purchase their fish from.

For more information and to join the campaign for sustainable fishing check out the website:


Cape Town      V&A Waterfront Cavendish

Johannesburg  Hyde Park                         Rosebank

Durban                        Pavilion

Pretoria            Menlyn Park

Contact in South Africa:

Joy Sapieka                    073 212 5492

Helene Turvey                076 024 2993